Will Anti-HYBE Viral Marketing Campaign Send Chairman Bang to Prison for LIFE?

Police investigators believe that anti-HYBE content created by startup FastView may have been a smear campaign against HYBE artists like Le Sserafim and Illit. Remember when New Jeans accused Illit of making digs at them through the television about noodles? Yeah, how did a nothing issue turn into a national scandal? It may have been manufactured by a reverse viral marketing campaign.

Now the fingers are pointing in all directions of who is really using reverse viral campaigns against whom. Aespa’s Karina is in hot water over accusations that she’s trying to get her followers to vote for the conservative presidential candidate. Meanwhile, HYBE Chairman Bang Si-hyuk has been accused of fleecing early investors out of HYBE’s IPO.

What is a reverse viral marketing campaign and how is it plaguing the world of K-POP and your favorite stars? In this video, we go over the FastView case so that you can become a pro at spotting the latest media play tricks from the Jezebel Institute of Treachery.